The most important element you need to build a relationship with your potential clients is trust.
The only way you are going to be trusted is if you expose yourself... and I mean it.
Trust doesn't happen overnight but if you are represented as a genuine crafter of your art, you share not only your accomplishments but your obstacles and the way you overcome them, you will succeed.

As a wedding vendor, I always suggest to my brides, specially the ones from out of the state to "keep an eye on me" inviting them to follow my blog, to FB friend me, etc.
Constant appearances, posting about your current projects, your journey to success, your real life, etc. pays off.

Communicate ---> build relationship ---> get booked

Yes, consider yourself an open book and if they feel the connection, they will invite you to be part of one of the most important moments in their lives.
Like I always say, it's all about relationships. Wedding vendors interact with a wide-range of emotions and perceptions.
It's up to us to accommodate clients needs the best possible without betraying our own beliefs.

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