For many years, bloggers have been promoting their clients products and services without the need of releasing the real interests behind their posts.
Now, as not too many people out there know and under the new Federal Trade Commission regulations: “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. (See FTC)
Note - these rules also apply to Facebook and Twitter.
We, as FGTGM editors are committed to share our knowledge, experiences and all things related to online media and social networking without expecting any financial gain.
On the other hand, our management services are time and talent consuming, therefore fees will be applied accordingly.
Our paid relationships are disclosed and labeled as “preferred vendors” and "PV".
Posted on :
Friday, February 19, 2010
| By :
RosieHernandez
| In :
legal
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