When Steve asked me to do some head shots to feature in his upcoming website I decided to combine his clean cut look with his physical abilities.
This image shows nothing else but his real-life-passion and it sells much more than any $x,xxx magazine ad.

Did you hear about neuromarketing?

DEFINITION - Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye-tracking and skin response.

I'm not going to get all technical here but, the more I read about neuromarketing the more I'm convinced I'm doing something RIGHT, which is... I'm getting emotional.

90% of the emails I receive after phone or in-person consultations are similar to this one:


"I can tell you have a passion for photography and that is important to me. Of all of the photographers I have spoken with, I got a really good feel from you..."

Forget about my beautiful images and my affordable packages for a minute... at the end of the day it's all about making clients trust in my ability to deliver what they want, expressing my genuine enthusiasm about what I have to offer.

Image courtesy of http://letmegrowstudio.net