Posted on :
Wednesday, March 17, 2010
| By :
RosieHernandez
| In :
communication
Outsource it.
There is a bunch of gifted entrepreneurs out there, sharing the good, the bad and the ugly with all of us, just because... so do yourself a favor and follow the ones who are "making things happen" :)
A: Hi, I am in the process of starting my own business -- XXX.
When I graduated from college...(and she explained the concept behind it)
I plan to launch my website XXX, within the next few weeks. At this time I am collecting feedback from a focus group to find out where I can improve both the look and functionality of the website. As you might imagine, having worked on it so long with only my web designer, I began to lose perspective about how to present my product in the best possible light. As a result, one of the comments I have received almost unanimously from my focus group is that photographs are not appealing and make the albums look very boring and dull.
I am wondering if your wife might be able to give me some tips about how to improve my photos. I have seen her work online and it is wonderful...
Thank you so much for your help, A
Dear A, I was wondering how to approach you because you don't know me at all.
I have just one way to be and that is "brutally honest". Hope you don't take it personal cause' it is not.
I've been around for a while, marketing myself and others. I like your concept but,...
Did you ask yourself?
- what I offer others don't, etc... (basic MKT101 questions)
You should address them before moving forward.
My words have the best intentions so please don't get discouraged.
There are many ways to approach the "starting a business" phase.
I invite you to visit "Emily Ley" blog, you will read about her whole experience.
She started selling via Etsy.
She just opened her online store last week.
While building up her new website, she started sharing the process of taking her business to the next level with all her readers (I'm one of them).
Today, she's conquering the stationery world, and then some: http://emilyley.com
She will be a great source of inspiration to you.
If there is anything I can do to help you, ask away.
Regards, Rosie :)
(I must say I didn't hear from her for a couple of weeks. Nothing, zero, nada...)
Until last Friday :) Yay!!!
A: Hi Rosie,
Since we last communicated I have made some major changes... Truthfully, your comments were hard to hear, but the website you sent me has been a huge help...
Thank you so much, my response was: WOW! I'm glad to see you've done MAJOR progress...
Believe me, my words come from my own experiences so I know they are not pretty @ the beginning but, com'on... better me than a prospect client, don't ya think? :)
(yes, I'm doing her product photography now)
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